nomad: the borderless international account

nomad wanted to establish itself as the best international account in brazil, but that's hard to prove in thirty seconds of airtime. the talent and pr agency brought the suggestion that changed the tone: will smith. we used ai to make him speak portuguese, highlighting nomad's seamless multi-currency experience.

the campaign launched with a tv spot during fantástico, one of the country's most-watched programs, followed by social, ads, and ooh.

production and the agency handled the technical side, from tool selection to dubbing quality, while i validated every delivery to make sure the script stayed true to each product's value proposition.

the campaign leaned on a high-recognition tv moment to anchor brand positioning, then extended that reach across digital and ooh.