← back to campaigns & events04 — 04
EF Education First
ef ambassadors: beach tennis meetup
EF Education First · Marketing Manager (LATAM) · 2024–2025
CONTEXT
ef's ambassador program brought together people from different parts of brazil at different stages of their journey, some already with a trip booked, others just starting out. the community existed online but rarely met in person, so i organized a beach tennis meetup, choosing a light, physical format on purpose.
mixing profiles was intentional, letting both groups naturally cross paths on the court.
MY RESPONSIBILITIES
- event concept, aligned with the ef ambassador program 2.0 proposal
- venue selection and booking
- full day-of logistics
- structuring activities and the dynamic between ambassador profiles
- directing the team's promotion campaign, signup list, and confirmation sequence
- curation of the gifts handed out on the day
MORE PHOTOS
beach tennis event photos
STRATEGY
the format was deliberately physical and informal instead of another talk or roundtable, designed so nobody felt left out even without ever having played before.
ambassadors could bring friends, extending the invite beyond the program itself.
MARKETING CHANNELS
- internal community communication (signup list)
- email confirmation sequence
- word of mouth (friend invites)
VIDEO / PHOTO
event day photos
RESULTS
- planned for 100 people, 80 showed up
- 3 high-ticket conversions from extended friend invites
- nps closed at 9