orb.tz
orb.tz meetup
Head of Growth Marketing · 2026
CONTEXT
the meetup is orb.tz's free entry product: curated open events bringing together executives, founders, and partners to discuss technology and business in depth. the second edition, "reload sxsw & preload innovation week sp," came from a rare calendar window between sxsw austin and são paulo innovation week.
the night's agenda was hosted by roberto franco, former president and board member at set and co-founder of orb.tz, fresh off sxsw 2026.
MY RESPONSIBILITIES
- full support to roberto franco in structuring the agenda from sxsw 2026
- building the event's landing page, from signup to confirmation
- guest curation, with application process and response within 48 hours
- promotion plan and coordination with the content partner for linkedin and instagram
- creation of email sequences and speaker outreach
- coordination with oracle as venue partner
- operational logistics: venue walkthrough, waitstaff, drinks, and glassware
MORE PHOTOS
STRATEGY
attendance was free but by application, because the quality of the conversation depended directly on who was in the room. the format combined two panel rounds with speakers like renato grau, marcel nobre, and patrizia parenti, alternated with networking and a q&a moment.
the timing made the topic more relevant than at any other point in the year, with everyone we wanted in the room already thinking about the same subject.
MARKETING CHANNELS
- organic social (linkedin, instagram, via content partner)
- application-based landing page
- email sequences
- speaker network and direct outreach
- venue partnership (oracle)
VIDEO / PHOTO
RESULTS
- confirmed attendance from c-level executives, founders, and strategic partners
- in-depth discussion held between two major innovation windows on the calendar
- the widest entry point of the ecosystem, curated to keep quality high